Honey is a type of nutrition that has a lot of health benefits and is reasonably priced in the market. Meanwhile, a housewife, Teng Chhun Ieng, started a beekeeping business that could sell 150 liters of water per month during the 19th period by using one traditional marketing strategy to attract customers.
Ms. Teng Chhun Eang is currently the founder of Holy Bee Home, a Khmer honey brand located in Khan Dangkor, Phnom Penh. This business also came from her own idea, starting at the end of 2020, investing in beekeeping with farmers in Kampong Cham until the support of customers to wholesale and sell. List in succession.
Speaking in an interview with Red Sparrow, she said she started the business at a time when people were most concerned about their health. "19 was when people were most concerned about their health, so I was able to sell more than usual."
She went on to share her marketing strategy in more detail: "Of course, my marketing at the time was not much, we just set up a family, so the first strategy is to provide quality products and keep" Let customers be the mentors to acquaintances, because when we believe in the quality of our products, they will continue to advise, and especially do not forget to build relationships with them to the best of their ability.
The 35-year-old business owner plans to sell a series of franchises as she now expands her brand through wholesale to wholesalers and retailers for resale and destination distribution. Foreign markets as well, because she wants to see Khmer brands in the international market as well.
Finally, the lesson we can learn from her is that in a crisis situation, be aware of new opportunities embedded in the problem and adhere to the principle of selling only the best product or service to customers, your product is easy to make. Recognize the market as soon as possible.
